Thursday, September 08, 2011

The purpose of a business

“We should think of revenue as the way people think of breathing; it’s necessary for life but it’s not the purpose of life.” — Twitter CEO Dick Costolo

Amen.

Making money is not the purpose of a business. Making a profit is necessary to sustain the enterprise, to reinvest in the future and provide a return to those who have invested the capital to launch it. But it's not the raison d'etre, the vision of the founders.

Too many companies forget this along the way.

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